The Partnership for Prevention was formed to encourage Fortune 1000 corporations to consider making workforce health a Chief Executive Officer (CEO) issue and adopt strategies to promote prevention and wellness.
After several years of double-digit rate increases for medical insurance, businesses are realizing that one of the best ways to slow the cost increases is to have staff take more responsibility for both costs and health choices.
A majority of businesses surveyed feel that the best way for reducing costs is financial incentives to encourage personnel to adopt healthier life choices.
Almost 100% of companys surveyed say that healthcare costs are going to be a crucial or meaningful concern over the next five years, according to a recent survey by United Benefit Advisors.
More businesss are adopting higher deductible healthcare plans with HRA’s or HSA’S, wellness programs, and broader disease management (DM) programs in order to control ever-increasing health care costs.
Failure to deal with these issues may be disastrous for an employer. Wayne Sensor, Chief Executive Officer (CEO) of Alegent Health recently stated, “I think that we’ve built a health care machinery we cannot afford. I think we’re choking the economic engine of America.”
In his October 2005 newsletter, Dr. Andrew Weil stated, “I think rising health- care costs are becoming the major economic issue in our nation”. Obesity costs California organizations billions of dollars each year.
Projected costs for 2005 may reach 28 billion dollars for direct and indirect medical costs, employee’s compensation, and lost productivity. California has experienced among the fastest growing rates of obesity of any state.
As reported by California Health and Human Services Secretary Kim Belshe, “The obesity epidemic is more than a public health crisis, it’s an economic crisis.” What is frightening is that most individuals do not even realize that they are obese, which is defined as only 20 percent above normal weight.
There is a great need for additional education on weight and resulting diseases, and the worksite is an ideal venue. Wellness education and programs can lead to a significant return on investment and, when structured properly, can produce results in a very short period of time.
Even though many companys have attempted some form of health promotion program in the past, results from those efforts have been disappointing.
In many cases, the healthier workforce participated for incentives, such as fitness center memberships, but those who needed it most didn’t take advantage of the wellness program in a meaningful way.
Corporations are looking at ways to encourage more staff members to purchase into the wellness movement.
A recent webinar hosted by Human Resource Executive Magazine and presented by Carlson Advertising Group titled, “Healthier Employees; Healthier Bottom Line – Engaging Workers is the Missing Link in Managing Health Care Costs,” drove this point home.
This session provided actionable advice on how organizations are achieving higher impact with their wellness investments by focusing on staff member engagement. It also highlighted how you can create an Economic Engagement Model to forecast the potential impact for your organization.
Corporations can simply no longer ignore the issue of their employee’s unhealthy life choices and must take action to engage them in a meaningful wellness program to reduce health costs, absenteeism and lost productivity.
Workers also benefit as they derive better health and greater satisfaction in both their personal and professional lives. The alternative is being caught in a non-competitive position and severely impacting the bottom-line of the business.








