It is clear to virtually every American (especially those of us in business) that health care costs are skyrocketing out of control.
No one doubts that either the market will solve the problem OR the government will impose one on us. Managed care has failed from either a cost containment or quality of care perspective.
Corporations have reached the point where the cost of providing health insurance is almost as burdensome as government regulation. It is time for some new thinking on healthcare and its impact on company and vice versa.
Corporate wellness as an operational perspective instead of merely window dressing is one way to deal effectively with rising health care costs.
The Insurance Problem
The first step in correcting the problem is to realize that an employee’s health is their own responsibility. Expecting businesss to provide unlimited health insurance coverage is simply unrealistic and unreasonable.
It’s time for corporations (on a broad scale) to reconsider their role in providing medical insurance coverage. Instead of providing complete coverage for all employees through group plans, businesses should begin to shift the burden of health coverage to those covered.
Here is the approach. Give catastrophic medical insurance as a group benefit to all workforce with a big enough deductible (say $5000 per employee) to make the cost cheap for the company.
Then, allow staff members to buy their own health insurance policies (based on their own needs) and pay for them through payroll deduction with pre-tax earnings.
There are numerous insurance businesses that sell individual plans on this basis. Everybody wins. Employees can tailor their coverage to their own needs and circumstances using their own physicians. Corporations win by stopping the endless cycle of rising costs and ever-changing plans.
And when person become responsible for the cost of their own insurance, they become more attentive to their own health.
Besides, when an employee is interested in working for you ONLY because your company offers excellent insurance benefits aren’t they telling you they are going to cost you more money in the future?
Develop a “Wellness Culture”
Our current “sickness culture” perpetuates the health care crisis and hastens the demise of market-based solutions. By illness culture, I mean our focus on health problems instead of on having a healthful worksite and performance culture.
Additionally, what would a “wellness culture” look like? First, instead of compensated sick days, staff might be rewarded at year’s end with an attendance bonus.
Staff Members would be reimbursed for successful completion of smoking cessation and weight-loss programs. Businesses would invest in corporate memberships at local fitness centers so every employee can participate.
Workers would be offered in-house wellness programs on a selection of issues ranging from ergonomics to stress management. Finally, businesses would commit to hiring and retaining healthy workforce.
Simply put, healthy employees cost less and are more productive than unhealthy ones. Applicants must be screened for health habits and practices that limit their productivity and increase the likelihood of future expense.
While this might seem harsh, it rewards those workers whose personal lifestyle and habits ensure the best Return on Investment by the company committing to hire, train and pay them.
Be open to “alternative and complementary” approaches
Studies published in major medical journals reveal that person who use “alternative and complementary” health modalities (including chiropractic, acupuncture, yoga and massage) are usually healthier, better educated, take fewer medications and miss fewer days from work than the typical American.
Since these person look for ways to stay healthy without drugs and surgery, they end up being a net benefit for attendance and productivity. Old prejudices in this area must be discarded in order for businesses to improve productivity and increase profitability
Conclusion
Healthcare costs are increasing at a staggering pace. Managed care is an awful failure. Businesses are buckling below the pressure of providing health coverage to their personnel.
American competitiveness in the market is sagging. These times call for incredible solutions. It’s time for American businesses to consider some out-of-the-box solutions to the health care crisis.
Company wellness is an approach that is timely, achievable and reasonable given the alternatives. All choices should be considered while we still have a chance.








